Reached out to GEICO-
Today we reached out to GEICO regarding their Man Cave commercial
that features a grizzly bear. So many of the great GEICO commercials
feature wildlife. Grizzlies are listed as threatened in the US by
the U.S. Fish and Wildlife Service, challenged by habitat loss
and human conflicts. We encouraged GEICO to support the Great Bear
Foundation or the Greater Yellowstone Coalition, groups work toward
conservation of several species, including grizzly bears.
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Reached out to Pfizer-
We reached out to Pfizer today, the makers
of Chantix about their Cold Turkey advertising series. A great
character for their ads and a conservation success story, with wild
turkey populations increasing and their range now across much of
North America. We encouraged Pfizer to support the The National
Wild Turkey Federation, who do great work. You have to respect
Pfizer’s efforts to help people quit smoking, and one way to
respect them more is if they supported turkey conservation!
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Reached out to Bellco Credit Union-
Today we reached out to a Colorado business, Bellco Credit Union,
who use raccoons in their current television commercial. Northern
raccoons are secure, fortunately, and a conservation group specific
to them doesn’t come to mind. Instead, we recommended Bellco Credit
Union support the National Wildlife Federation in honor of the
raccoon character Ranger Rick , who has educated children for
decades and helped inspire Image Wild’s Director to earn degrees in
wildlife ecology.
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A Holiday Outreach to Coca-Cola-
This week we reached out to Coca-Cola about their long-running
advertising campaign featuring the Coca-Cola polar bears. These
iconic characters have been featured for decades, and on television
commercials for more than 25 years. The emotional connections tied
to these characters now include their being at risk from shrinking
sea ice and changing landscapes. The species is now considered
vulnerable. We encouraged Coca-Cola to support Polar Bears
International. Imagine how nice it would be if in tiny text at
the bottom of the screen on Coke polar bear commercials it said
that they help support the species’ conservation!
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Reached out to The Wonderful Company-
We reached out today to the Wonderful Company and
Wonderful Pistachios & Almonds about their Get Crackin’ campaign and
ads featuring Ernie the Elephant. Asian elephants are classed as
endangered and African elephants as vulnerable. Would you be pleased
to know a company that used an elephant in its advertising so much
supported their conservation? We encouraged Wonderful Company to
support the International Elephant Foundation or Save the Elephants.
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Back to Work from Travels-
Wildlife images are used in ads all over the world. For example, a
jaguar is used in the Jinan West Train Station to sell product.
Back to work encouraging businesses that use wildlife images to
support conservation!
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Reached out to Solarwinds
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Today we reached out to SolarWinds. They propose that the thing that
may be blocking your network is a white rhinoceros! Eye catching and
effective. But three of the five species of rhinos are listed as
endangered. We suggested they support International Rhino Foundation
or Save the Rhino International, and attract more customers by doing it.
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Reached out to Rockstar Games-
Not just advertising at Image Wild!
Today we reached out to Rockstar Games and Take-Two Interactive to
ask them to support conservation of the wildlife featured in their
fantastic Red Dead Redemption 2. Arthur Morgan’s spirit animal is
a white-tailed deer. It seems fitting that they contribute to a
group like Whitetails Unlimited. We believe that their support
for wildlife could be important to some potential customers.
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Reached out to Farmers Insurance-
A cougar sits atop a car in a still from Close ClawsToday we reached
out to Farmers Insurance about their Hall of Claims series and the
commercial “Close Claws.” A cougar on the hood of a car is distracted
by two guys using a laser pointer. A great commercial that leverages
the caution people have about cougars and how all cats seem to share
the same behaviors. We encouraged them to support
Mountain Lion Foundation in their more than 30 years of work to
conserve America’s Lion.
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Reached out to Liberty Mutual-
Today we reached out to Liberty Mutual Insurancel about their LiMu Emu
and Doug commercials. I am happy to say that emus are doing well in
Australia in general, even pests in some areas, but I can’t say the
same for all flightless birds. Ostriches are declining, some rhea
species are as well, and some kiwi species face challenges. We encouraged
Liberty Mutual Insurance to support groups like BirdLife Australia.
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Owls in Commercials Reviewed-
A fantastic post on Owl Things Considered’s blog site about owls in
commercials.
http://owlthingsconsidered.org/category/owl-commercials/.
Way to go!
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Reached out to Darktrace
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Today we reached out to Darktrace, who have used a great image of a
jaguar staring down a cobra in their cyber security advertising.
We encouraged them to support jaguar conservation.
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We have a Video Introduction!
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An exciting step, our first introductory video is now available at https://youtu.be/sC3MsSPrRiA
My first editing effort, and a lot of learning involved. But I had
fun, and more videos and other outreach are coming. Exciting times.
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Image Wild is on Twitter-
Image Wild is now on Twitter. We will share uses of wildlife images
by business and others, and invite support for conservation. All of
our news and updates will be shared at Image Wild on Twitter, @img_wild
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Image Wild is on Facebook-
Like our Image Wild page on Facebook, under http://www.facebook.com/imagewildinc.
There we will post updates on advertisers who use wildlife in their work,
Image Wild activities, and news.
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Image Wild is now a 501(c)3 organization!
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On July 18, 2016, Image Wild was designated a 501(c)3 non-profit
organization by the US Internal Revenue Service. This an exciting
milestone for Image Wild. Donations are now tax deductible, and we can
apply to foundations that require that status.
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Image Wild is Incorporated-
On July 10, 2016, Image Wild was incorporated. This is an exciting step,
moving forward an idea I have had for many years. On the 13th, I
submitted a form to the Internal Revenue Service requesting
recognition as a 501(3)c non-profit organization. That is being
reviewed. To echo beginnings, I will use as media the first poster to
feature Smokey Bear. As an ecologist I have mixed feelings about the
decades of fire suppression that Smokey promoted, but his influence
cannot be underestimated.
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